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Although we focus primarily on interactive development, our technology is only one part of the equation. Without the vision and ideas of our creative staff, the programming wouldn't amount to much. In our opinion, technology should simply provide a vehicle for executing the creative strategy.
To that end, we strive to develop strategies that fit three criteria: they must be unique, they must be compelling and they must be relevant. Unfortunately, the desire to be unique can sometimes interfere with the message itself. While extreme approaches to selling are often attention-getting, they may also be irrelevant or even offensive to your audience.
At Digital IMS, we have always been far more concerned with reaching our target audience and delivering results rather than creating over-the-top messages intended to win awards.
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